Life In The Wrong Key

- Technological innovation- There are social media opportunities such as company pages and ads on Facebook. Small software application or widgets, such as Apple iPhone Apps. And who knows what's keeps updating. - Hire people who will walk around town with your logo or sales message printed on their foreheads or T-Shirts. Or on their cars. - And if that's tooooo boring, how about custom labeling bottles of chili sauce for your sales force to give away, if you do in fact have a hot new product. - How about joint promotions or ad campaigns with other companies? A company that sells bottled mango juice ran a promo with a large distributor of fresh mangos. They placed a small sticker on each mango sold through retail stores. "Bottled version available from Juicy Juices". - Also in this neighborhood is the exploding field of affiliate marketing Think of ways to link to the news. - You can always link to a seasonal event such as C...